Care of People with Dementia on Hospital wards ( acute settings) Essay

Care of People with Dementia on Hospital wards ( intense settings) - Essay Example It is yet hazy whether, regardless of bottomless writing on the administration of dementia in intense consideration settings, the preparation and practice of staff fulfills the needs of the maturing populace. Right now, the greater part of the training depends on biomedical model (McCloskey, 2004). Because of ascend in the old populace and concurrent increment in the quantity of patients experiencing dementia, examination and practice of dementia patients in intense consideration settings is a need so as to address the issues of the patients and their families influenced by dementia. The reason for this article is to recognize current practices in the nursing care of patients with dementia in intense consideration settings, talk about best practice rules relating to mind of this populace, dissect factors affecting the consideration of dementia patients in intense consideration settings and assess different choices relating to elective methods of the executives. The monetary, social and wellbeing status of the quickly developing older populace represents an incredible test to all areas. The WHO (2006) has anticipated that the older populace of the world will cross the one billion imprint continuously 2020 and at that point, more than 700 million elderly folks individuals will be living in creating nations. It is terrible to state that little consideration is paid to the huge needs of the old populace in light of the fact that the National Health Services are as yet distracted with handling of the transferable illnesses, maternal and youngster mind and in this manner have no time, cash and spot for geriatric issues like dementia. As per the Advisory Panel on Alzheimers Disease (1996, p6), wellbeing experts overlook patients with dementia in view of feeling of weakness relating to the treatment of their medical issues and impression of expanded expense of treatment. Nonetheless, Cherry and Reid (200, p3) opined that nursing staff know about th e way that they can't convey proper consideration to the older patient and in this manner address their issues explicitly. One

The Lord of the Rings in the 21st Century

Movies or motion pictures are illustrative of societies and the idea of the age from which it is spun. Movies or films appear to speak to a bit of reality inside them that looks to educate its watchers, change contemplations and beliefs of its crowd, impact change, and such. In any case, for this situation, the job of the film or film is to speak to our general public as it is currently in the 21st century. The Lord of the Rings set of three, adjusted from the books composed by J. R. R. Tolkien, speaks to our age in the 21st century as it outlines the war among great and underhandedness that we are doing combating at present. We exist in a world in disorder, where countries fight for harmony and congruity in the midst of a war-stricken world, but then like the reason driven by the Fellowship of the Ring, the individuals battle and expectation that we might have the option to withstand the strife to reach tranquility.The Lord of the Rings Trilogy follows the structure of a run of th e mill â€Å"good versus evil† film. The topic was actuated by incorporating sentiments of dread †dread from being defiled and limited by the vindictive and evil nature of man. Also, the weakness of man to be lured by force and authority builds up the focal subject of the trilogy.The fiendish that lures man will lead him to wreck the harmony and goodness that exists on earth and look to demolish each and every individual who sets out to restrict him as he continued looking for matchless quality. This represents the idea that man is weak, unfit to oppose his acquiescence to devilishness for his own vested interests.Sauron, the foe in the film set of three, speaks to the eagerness for power. The ring, which Sauron looks for, is the imagery of intensity, and with this force, the capacity to govern all of earth as indicated by his wants. Maybe this expands on one social fantasy that delineates the developing need of man to procure power or an important situation in the publi c eye. As the world develops and disintegrates into a general public that sustains shamefulness, disparity, misdirection, war, esteem for cash and status as opposed to life, the mentality of individuals develops and changes alongside it.This sort of society expands on rivalry, with the end goal that the more force you have, the greater power you increase to get what you need and need. Besides, this sort of society has ingrained in the psyches of the individuals that they have to battle and contend with others regardless of the cost, just to acquire power. Sauron is covetousness that develops inside each person, consistently in scan for that ring of intensity, trusting it to be their redeeming quality to make due in the wreckage of the world.On a progressively pragmatic or specialized point of view, the general public that we live in at present is to a greater extent an entrepreneur society. The establishment of private enterprise is based on the sort of rivalry previously talked abo ut in the past passage. Individuals go after possession and benefit, without being controlled or limited, which will lead them to involve an exceptionally adored position.Under the setting of business, industrialists control the individuals into buying what they sell so as to gain benefit and acquire responsibility for dominant part. Additionally, business people contend among themselves and will do everything no matter what to acquire a bit of leeway over competitors.Like the characters of Isildur and Smeagol (Gollum) in the set of three, industrialists have been tainted by the ravenousness for power (Sauron and the ring).Isildur was an extraordinary ruler and Smeagol was an honest hobbit, in any case, their short ownership of the one ring has undermined them. Isildur decided not to crush the ring yet save it for himself so as to keep up his situation as lord, while Smeagol became focused on the ring which ruined him from having a decent and glad life.This is comparative with what' s going on now. Business people have constructed a world as per their terms where individuals are asked to gain more cash so as to spend it on what free enterprise has directed as their needs and needs †and this is completely roused by greed.Instead of considering fairness and equity, industrialists decided to be in power and from that point acquire a greater amount of it by depending on the shortcomings of the individuals who are off guard. The individuals as well, who submit to the misleading that business people force on them, are being enticed like Smeagol.People these days are forever discontent about winning a standard pay †they need to gain more. Individuals are not placated with having a rooftop above them †it must be a major house with enormous windows, a pool, sitting above the mountains, and so on. The dissatisfaction is brought about by the impact of entrepreneurs for individuals to have more, and by having more, they mean having more from them.

Unusual Things to Do for Christmas

Bizarre Things to Do for Christmas At the point when you get back home for Christmas break this year, carry some innovative thoughts with you. In the event that you’re tired of commending things a similar route throughout each and every year, make a few proposals for how to shake things up at your home this occasion. Regardless of whether it’s celebrating in another goal or radically changing the menu, there are loads of approaches to make this Christmas unique in relation to some other. On the off chance that you don’t have any thoughts that strike you, take some motivation from this rundown: Volunteer Christmas isn’t a day of sharing presents and devouring for some individuals. Individuals without homes or families are needing care during the special seasons and chipping in for a soup kitchen or investing energy with old individuals in a retirement home can have a tremendous effect in someone’s life. Youll be shocked what number of advantages chipping in can bring you. Go Camping Escape from all the popularized desires for Christmas and snatch your tent and head out into the forested areas. Heating up by the fire and resting under the stars can be an invigorating change from Christmas celebration anarchy. Escape Town Go above and beyond and look at inside and out by observing Christmas elsewhere this year. Regardless of whether it’s in a remote nation, or somewhere warm like a tropical sea shore or just somewhere extraordinary, it can absolutely be an option in contrast to the standard Christmas schedule. Observe Christmas Traditions From Around the World Make a piã ±ata and fill it with coins and candy like in Mexico. In Ukraine, a twelve-course dinner is served and the family’s most youthful kid sits by the window to look for the main star to show up in the sky, flagging that it’s time to eat. Or then again dust off the day off fire up the grill Australian style. Or on the other hand do everything by candlelight for the whole day like in customary Swedish legend. Would you like to find out about different Christmas customs? Look at the blog on fascinating realities about Christmas. Some of them will truly shock you! Quick for the Afternoon Most Christmas festivities include eating a great deal of food and drinking a ton of liquor. Regardless of whether you need to abstain from pressing on the pounds or basically don’t wish to take an interest in the intemperance, fasting on Christmas would positively be a takeoff from the standard. Put on a Christmas Play Get your relatives together and put on a performance. Possibly it will be founded on a current play or film like A Christmas Carol or It’s a Wonderful Life or A Charlie Brown Christmas or How the Grinch Stole Christmas. Or then again perhaps you’ll make up your own play that’s absolutely one of a kind. Regardless, it tends to be a fun and inventive approach to get into the merriments. You can welcome other relatives, companions and neighbors to come and watch. Brighten Your Car On the off chance that you feel that brightening Christmas trees is excessively exhausting, put some tinsel and lights on your vehicle so you can spread Christmas cheer regardless of whether you’re simply heading to the corner store to purchase espresso flavor. Notwithstanding, you can make an uncommon Christmas tree. Bring a Guest On the off chance that you have a companion from school who doesn’t have a spot to observe Christmas this year, carry them home with you and offer your family conventions with them. Lease a Horse-Drawn Sleigh Contingent upon where you live, you may have the option to lease one of these for the afternoon and get taken around a recreation center. Don’t neglect to bring a few carrots for the pony. Plant a Tree This can be an extraordinary method to celebrate and get to know one another as a family. Likewise, you’ll appreciate the products of it in the years to come. On the off chance that it’s a natural product bearing tree, spare some of them during the year and use it to make a pie to eat on Christmas day to remember the day you planted it. Go Vegan Regardless of whether you’re really a vegetarian, it very well may be an inventive method to praise this year. Look into some veggie lover course and sweet plans and get your meat-eating father to take an interest in making it with you. On the off chance that you get drained from a similar situation of observing Christmas however you despite everything need to party, here youll discover amusing gathering subjects for Christmas that you may really like. Appreciate a novel Christmas this year with a portion of these fun and irregular approaches to celebrate!

Representation of the Characteristics of Romanticism Essay example -- R

Sentimentalism is a philosophical and aesthetic development of the eighteenth and nineteenth century that denoted an adjustment in the enthusiastic center of writing, theory, craftsmanship, religion, and governmental issues in response on the edification. It is a differentiation to neo-style portrayed by the prevalence of creative mind over explanation and formal principles, the affection for nature â€nature is acceptable; urban areas are unsafe to humansâ€, the intensity of individual, an enthusiasm for human rights, wistfulness, youth guiltlessness, the progressive soul and despairing. Sentimental essayists dismiss a large portion of customary structure and subjects. As indicated by the Musical Quarterly, most likely no two people may the very same origination of what sentimentalism is. Victor Hugo for example, characterizes sentimentalism has â€Å"liberalism in nature† The Romantic Movement was set apart by a few creators including William Wordsworth, Alphonse de Lamartine, and John Keats. The accompanying lines will present these creators by giving a concise foundation and definite data about their works as per sentimentalism attributes. William Wordsworth, a significant English sentimental artist, conceived in 1770 and kicked the bucket in 1850. He composes his verse as an investigation upon nature. Despite the fact that Wordsworth is particularly into nature he despite everything keeps his way of life as human. He is an extraordinary sentimental author since his works reflect attributes of the development. As a writer, he composed various sonnets and odesâ€Lyric sonnets as a location to a specific subject, intended to be sungâ€. In this part you will be acquainted with one of his well known tributes, Ode: Intimations of Immortality. This sonnet is long and confounded yet shows the Wordsworth association with nature and how he puts forth an attempt to comprehend why hu... ...ve the most is Wordsworth for he generally focus on the subtleties of all that is physical around him Lamartine in The Lake entreats time to stop. Be that as it may, we as a whole realize time can't quit streaming; along these lines we should appreciate the present while within the sight of our adored ones. Nature is good guide and widespread tutor ( Wordsworth) For Lamartine, nature was an indication of awesome greatness. He accepted that examining it could invigorate strict confidence. Works-refered to Bernbaum, Ernest, The English Romantic Poets, New York: The Modern Language affiliation, 1950 â€Å"To Autumn†, The Norton Anthology of World Literature Sprout, Harold, William Wordsworth, New York: Chelsea House Publishers, 1985 â€Å"The Musical Quarterly† 84, No.1-94, No.3 (2000-2011): 307 JSTOR. Web 23 April 2012.http://www.jstor.org.ezproxy.martinmethodist.edu/stable/738059>

Packing for Winter Break

Packing for Winter Break As the end of winter break is approaching, I came into the realization that it is important to know how to pack for a month. Even though this is my third year in the university, I somehow still manage to overpack my clothes and try to fit everything inside my suitcase. You live and you learn. Its not a bad situation compared to others. However, before leaving I was stressing with what I wanted to bring. Truth is, half of the clothes that I brought I ended up not wearing. Here are some tips that I was able to collect and learn throughout my break. Tip #1 Check the weather before packing and leaving for your destination! Since it is winter, remember to pack layers that you wouldn’t mind wearing all throughout your break. Well, that is the case if you are heading back to a cold-temperature environment. Checking the weather could potentially decrease the headaches of what and what not to bring. Tip #2 This might be time-consuming, but plan your outfits! Look straight at your clothes and decide if you are going to truly wear them. Think about the holidays or upcoming parties that you might have. Prioritize those outfits first and then go with the flow. Tip #3 Look at your schedule. Will you be going out a lot with your friends, or will this break be a more chill, self-collective type of a break? From my experience, I should’ve followed this tip to its core. Of course, I went out here and there, but I believe I went overboard because I did not use as many clothes as I wanted to. Tip #4 Leave room in the bag that you are using to store your clothes. You might find yourself buying new outfits or bringing jackets that you have forgotten for winter when you go back to campus. Nobody wants to have a bag thats about to burst. I hope these quick tips help you pack once the time comes for you! Luis Class of 2021 I was born and raised in Cicero, Illinois. Although I entered Illinois as an English major, I trusted my gut and switched to Journalism. Coming to a big institution and being a first-generation student can feel like a handful. However, knowing your resources and getting out of your comfort zone can help in the long run.

Fractured Identity Syndrome A New Theory of Serial Murder - 1650 Words

Fractured Identity Syndrome: A New Theory of Serial Murder (Essay Sample) Content: Name:Institution:Course:Instructor:Fall 2014Fractured Identity SyndromeA New Theory of Serial MurderSerial murder is categorically a fatal behavior which is fascinating and galvanizing the interest of citizenry irrespective of place, race or ethnicity globally; taking America as a case sample, the history of serial killers date back to 1970s (Silvio et. al. 252). Moreover, in the United States, the names of serial killers are well-known: Gacy, Brudos, Bundy, Eyler, Kemper are just but a few among the notorious serial killers identified in the USA. The list may be endless since there are newer names that often join the team; Glenn Rogers, Westley Dodd, McDuff, Larry Evans and others (Arrigo Shipley 408).In spite of the fact that the victims of serial killing are known, the killers have been integrated in the Americas pop culture (Jenkins 2). Conversely, the monetary success of books and movies based on serial murders are affirmed to be imperious to failure, for exampl e, the fiction and nonfiction books with featured serial murder themes; for example Thomas Harris The Red Dragon (1984), and The Silence of the Lamb (1988) and other books have become part of the written culture that offer a momentary fulfillment to the voracious appetite the public has for serial murder and the serial killer (Canter et. al. 297).Hickey's The Serial Killer and His Victims, (1997) now in its second edition is often heralded as the classic periodical in serial (Silvio et. al. 254). However, the Social Construction of Homicide (1994) received significant applause as a leading educational publication into the social dilemma of serial murder (Jenkins 3). Such early publications alerted the academic community as to the real and latent dangers of the serial killer. The paper will explore a "theory of serial murder and shall as well derive a description of the characteristics or traits of serial murderer: the identified social theory is fractured identity syndrome.Literatur e ReviewIt is appreciable that academic community quickly discovers the fact that serial murder is a malady (Jenkins 4). The exhibited serial killings in the 1970s and 1980s caused a furry in explaining the phenomena. The typology has been severally cited globally in the quest to derive an understanding of the serial killer mentality (Arrigo Shipley 415). In an attempt to distinguish the variety of types of killers, research indicate that groups of serial killers base their argument on motivations and for anticipated gains, either material or psychological (Jenkins 13). In spite of the exhibited similarities, killers differ a great deal. It is believed that a normal person should be remorseful for realizing an engagement in killing; this is not the same for serial killers (Canter et. al. 299).However, differences do not distinguish between multiple homicides; neither do they sufficiently show how psychological conditions are transformed to actual killing or murder (Arrigo Shipley 412). Most of the renowned serial killers exhibit traits which include but not limited to: being brought up in poor/ unstable homes, being self-centered, indication of lack of self-worth, abusive to alcoholics and drugs (Jenkins 15).The identified social theory fractured identity syndrome could be illustrated in the fact that social killers at times kill to control their inner conflict that control them (Keppel Walter 439). This might also be for solace, since they tend to demonstrate sense of power and control (Jenkins 14). According to research, the killing process may result from an ego-dystonic state; it implies that the motives behind the killing, murder and thoughts are unacceptable to the killer (Kafta 444; Ressler et. al. 442). Moreover, the act of killing creates a feeling of extremity guilt to the killer, although they are drawn to commit the sequential homicide act without a reminiscent of the act committed in the past. In displaying personal trait, this act is antisocia l, a trait of egotism (Kafta 450). However, in spite of the continued inmvolvement in serial killings, the murders encounter traumatizing scenarios facilitated through engagement in drugs, pornography and alcoholism (Jenkins 14). This is essential for them to integrate well with the common man through socialization (Arrigo Shipley 414). Thus affirming that sociological approach and social structure. In fact, serial killer mentality is based on "Actual Social Identity" and Virtual Social Identity (Kafta 446).The Fractured Social IdentityResearch by social scientists indicates that the concept virtual social and of actual identity illustrate how traits of serial killers develop (Keppel Walter 442). A more refined active perspective of social behavior indicates that individuals change especially when individuals encounter something at vulnerable time leading to drastic behavioral exit (Kafta 449; Keppel Walter 440). However, according to social scientists, serial killers have long b een theorized to suffer from distinct traumatizing encounters within the society (Jenkins 9; Kafta 442). Fortunately, for a few, fragmentalization sets the theater for an emergent serial murder behavior. It implies that such victims would learn about the inborn stigma, and become socialized into an actual social identity even as the killer gets to understand what is normal; but, not a single person could be raised in a societal vacuum (Ressler et. al. 441). Hence, society acts as an important facet in personality development. It implies that serial killer would become aware of inner feelings that include reasons, rationalizations and motivations for sequential homicide (Kafta 448).In understanding fracture of personality of a serial killer, it is important to define fracture; firstly, it means a small break in personality, but it is not a total destruction (Canter et. al. 309; Ressler et. al. 229). The old character is not ravished. Moreover, personality fracture is not visible in t he public domain; it is often felt by the serialized (Kafta 440). In an individuals lifetime, one incident might cause a fissure personality wise, while the other incidents that follow cause the fissure to explode into fractured identity personality (Arrigo Shipley 419).However, serial murderer, just as other personalities affected by fractured identities, discovers the best way to live with their pain, they knowledge their stigmata, and derive the best way to conceal it (Jenkins 10). A managed personality is constructed and its consistency is presented in social encounters; thus virtual social identity presents individuals as regular or normal members of society (Canter et. al. 302). The fractured identity therefore is perceived to be hidden from public view. Persons with fractured identity tend to avoid long lasting relationships for no other reason than lessening the risk of discovering the hidden part, the fractured identity (Jenkins 11).It is important to reiterate that the on ly person(s) to witness the fractured identity section of the actual social identity is the victim(s) of the serial killer (Canter et. al. 294). But the hidden, destructive part becomes visible for a short ...

Valence Shell Electron Pair Repulsion (VSEPR)

Valence Shell Electron Pair Repulsion Theory (VSEPR) is a molecular model to predict the geometry of the atoms making up a molecule where the electrostatic forces between a molecules valence electrons are minimized around a central atom. The theory is also known as Gillespie–Nyholm theory, after the two scientists who developed it). According to Gillespie, the Pauli Exclusion Principle is more important in determining molecular geometry than the effect of electrostatic repulsion. According to VSEPR theory, the methane (CH4) molecule is a tetrahedron because the hydrogen bonds repel each other and evenly distribute themselves around the central carbon atom. Using VSEPR To Predict Geometry of Molecules You cant use a molecular structure to predict the geometry of a molecule, although you can use the Lewis structure. This is the basis for VSEPR theory. The valence electron pairs naturally arrange so that they will be as far apart from each other as possible. This minimizes their electrostatic repulsion. Take, for example, BeF2. If you view the Lewis structure for this molecule, you see each fluorine atom is surrounded by valence electron pairs, except for the one electron each fluorine atom has that is bonded to the central beryllium atom. The fluorine valence electrons pull as far apart as possible or 180Â °, giving this compound a linear shape. If you add another fluorine atom to make BeF3, the furthest the valence electron pairs can get from each other is 120Â °, which forms a trigonal planar shape. Double and Triple Bonds in VSEPR Theory Molecular geometry is determined by possible locations of an electron in a valence shell, not by how many how many pairs of valence electrons are present. To see how the model works for a molecule with double bonds, consider carbon dioxide, CO2. While carbon has four pairs of bonding electrons, there are only two places electrons can be found in this molecule (in each of the double bonds with oxygen). Repulsion between the electrons is least when the double bonds are on opposite sides of the carbon atom. This forms a linear molecule that has a 180Â ° bond angle. For another example, consider the carbonate ion, CO32-. As with carbon dioxide, there are four pairs of valence electrons around the central carbon atom. Two pairs are in single bonds with oxygen atoms, while two pairs are part of a double bond with an oxygen atom. This means there are three locations for electrons. Repulsion between electrons is minimized when the oxygen atoms form an equilateral triangle around the carbon atom. Therefore, VSEPR theory predicts the carbonate ion will take a trigonal planar shape, with a 120Â ° bond angle. Exceptions to VSEPR Theory Valence Shell Electron Pair Repulsion theory does not always predict the correct geometry of molecules. Examples of exceptions include: transition metal molecules (e.g., CrO3 is trigonal bipyramidal, TiCl4 is tetrahedral)odd-electron molecules (CH3 is planar rather than trigonal pyramidal)some AX2E0 molecules (e.g., CaF2 has a bond angle of 145Â °)some AX2E2 molecules (e.g., Li2O is linear rather than bent)some AX6E1 molecules (e.g., XeF6 is octahedral rather than pentagonal pyramidal)some AX8E1 molecules Source R.J. Gillespie (2008), Coordination Chemistry Reviews vol. 252, pp. 1315-1327, Fifty years of the VSEPR model

The Analysis of Behavior Centered and Person Centered...

The long-term goal of any counselling session is to aid the client in their overcoming and defeat of obstacles they may face through the facilitation of psychological tools and theories. The evolution of psychology over the last 100 years has seen numerous theories put forth for application to therapy in the clinical setting. Two widely used and well-founded methods include Behaviour Therapy and Person Centered Therapy. The dynamics of Behaviour Therapy were first discovered by the famous researcher and psychologist B.F Skinner, through his findings on operant conditioning (Lindsley; Skinner Soloman, 1953). The behaviour modification component of Behaviour Therapy utilises techniques founded in Skinner’s discovery of operant†¦show more content†¦The operant conditioning approach of Skinner works by rewarding behaviour that is defined in the set out goals for the ‘intervention’ or reason for the therapy. The operationalisation of this method is achieved through contingency management plans, primarily; token systems or voucher programs. This method is used widely in application within the health sector in association with drug addiction. The premise of operant conditioning is operationalised as a reward system. Patients who adhere to their specified treatment plans are ‘rewarded’ for their positive progressive work with either a ‘token’ or ‘voucher’. Either of these items act as an incentive; as used in past applications the vouchers have been able to be redeemed for use in retail stores. This method was applied with treating cocaine addiction in the 1990’s (Higgins, et. al, 1991) and was found to be highly effective in treating dependence in clinical trials (Lussier, et. al, 2006). The use of point or level systems is a common method in not only rewarding adaptive behaviour, but also encouraging further mastery of one’s behaviours and control. The patient’s privileges will slowly increase with the achievement of reaching each new ‘level’, an example of this may be; vouchers offered for recording negative drug screens two weeks successively. Four weeks of no drug use may allow for a new ‘level’ entailing it’s own, and more desirable rewardShow MoreRelatedDeveloping Management Skills404131 Words   |  1617 Pagesmymanagementlab is an online assessment and preparation solution for courses in Principles of Management, Human Resources, Strategy, and Organizational Behavior that helps you actively study and prepare material for class. Chapter-by-chapter activities, including built-in pretests and posttests, focus on what you need to learn and to review in order to succeed. Visit www.mymanagementlab.com to learn more. DEVELOPING MANAGEMENT SKILLS EIGHTH EDITION David A. Whetten BRIGHAM YOUNG UNIVERSITY Read MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesOrganizational Behavior This page intentionally left blank Organizational Behavior EDITION 15 Stephen P. Robbins —San Diego State University Timothy A. Judge —University of Notre Dame i3iEi35Bj! Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editorial Director: Sally Yagan Director of Editorial Services:Read MoreMarketing Management 14th Edition Test Bank Kotler Test Bank173911 Words   |  696 PagesStrategic management E) Distribution management Answer: A Page Ref: 5 Objective: 2 Difficulty: Easy 3) Identify the correct statement about marketing management. A) It is primarily concerned with the systematic gathering, recording, and analysis of data about issues related to marketing products and services. B) It focuses mostly on monitoring the profitability of a companys products and services. C) It focuses solely on attaining an organizations sales goals in an efficient manner. Read MoreProject Managment Case Studies214937 Words   |  860 Pages295 The Blue Spider Project 301 Corwin Corporation 317 Quantum Telecom 329 The Trophy Project 331 Concrete Masonry Corporation 334 Margo Company 343 Project Overrun 345 The Automated Evaluation Project 347 The Rise and Fall of Iridium 351 Missing Person-Peter Leung 369 Zhou Jianglin, Project Manager 377 10 CONTROLLING PROJECTS 381 The Two-Boss Problem 383 The Bathtub Period 385 Ford Motor Co.: Electrical/Electronic Systems Engineering 388 viii 11 PROJECT RISK MANAGEMENT 401 CONTENTS

Nike and Unfair Labor Practices - 1057 Words

Nike and Unfair Labor Practices I. Introduction Nike has been accused of the unfair labor practice of sweatshop labor. A sweatshop is a place with hazardous working environments, extreme temperatures and abusive employers, hence the term sweat shop. Sweatshop workers work long days exceeding 14 hours and earn less than the living wage (Britanica, n.d.). While these conditions may be shocking to Americans and Modern Western Nations the notion of abusive working conditions is more attractive to Asians and South Americans who are faced with the stark choice of terrible working conditions or unemployment and possible death by starvation. The accusation then is that Nike is using these labor condition inequalities to take unethical†¦show more content†¦Is it against the law for me to do what I want with my money? Should you be jealous because I am kind to others?† (Matthew 20:13-14) So it seems that the Gospels suggest that unequal pay is allowed by God. But the parable of the vineyard workers is not about worldly wages. Christ was talking about how God will parcel out his grace to all those who do his will. After all, his true and final wage / grace to us is eternal life and no one can have two or three eternal lives. We all get one eternal life. Don’t be confused by this seemingly clear passage that justifies unequal pay. Instead consider this; â€Å"Woe to him who builds his house by unrighteousness, and his upper rooms by injustice, who makes his neighbor serve him for nothing and does not give him his wages† (Jeremiah 22:13) This passage can be interpreted as an indictment of those who build their prosperity with unjust and unrighteous means such as scrimping on wages of his workers to increase his profit margins. Also â€Å"Behold, the wages of the laborers who mowed your fields, which you kept back by fraud, are crying out against you, and the cries of the harvesters have reached the ears of the Lord of hosts.† (James 5:4). We know for a fact that keeping wages low despite high profit margins is a form of wage repression. Even if the workers are content, as opposed to being jobless, to work in wage repressed jobs it is still immoral to allow them to work in such conditions and for such lowShow MoreRelatedHitting the Wall: Nike and International Labor Practices1368 Words   |  6 Pages1) Which criticisms leveled against Nike do you consider to be fair? Explain. Nike s corporate practices are good indicators that the company is only interested in exploiting low wages in third world countries. This is indicated by investing in these countries through worker training or human resource investment but has continually shifted its operation to the country with a lower wage. Nike is in control of its subcontractors Ââ€" They dictate the price of a shoe and the cost of operation toRead MoreNike And International Labor Practices1207 Words   |  5 PagesHitting the Wall: Nike and International Labor Practices Nike is one of the most popular and successful footwear brands, and there are many manufacturing factories in different countries. In this case, it talks about Nike’s international labor practice between1980s to 1990s. At the beginning of the case, it mentions Nike started to attract teenagers’ attentions in 1970s, besides that, Nike’s revenue reached the first highest peak in 1980s by increasing not only the footwear styles but also the celebrityRead MoreNike Swot Analysis1214 Words   |  5 PagesSWOT analysis: Nike Introduction Like most companies, Nike has corporate strengths and weaknesses. However, in the 50 years that Nike has been in business, it has weathered most challenges. 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The international organizations must keepRead MoreNike : Managing Ethical Organization1288 Words   |  6 PagesNike: Managing Ethical Missteps- Sweatshops to Leadership in Employment Practices Founded in 1972, Nike is one of the world’s leading distributors of sporting equipment and apparel. The company faces stiff competition from brands such as Reebok and Adidas and must keep their prices low to remain competitive. Nike’s business model involves keeping production costs low as possible by outsourcing to foreign countries and using their high profit margins to invest in research and designRead MoreEssay Nike- Ethical Issues1454 Words   |  6 PagesAnalysis: Nike Introduction Nike was established in 1972 by Bill Bowerman and Phil Knight. These two men were visionaries. The goal for Nike was to carry on Bowerman’s legacy of innovative thinking by helping every athlete reach their goal or by creating lucrative business opportunities that would set the company apart from any competition. This included providing quality work environments for all who were employed by Nike. Read MoreThe Impact Of Nike And Globalization765 Words   |  4 PagesIntroduction Nike Inc is an athletic footwear company founded in the United States, they also has athletic clothing and sporting goods. Nike dominates the sporting industry along side its famous competitors; Adidas, Fila, Converse and Reebok (Locke, 2002). Regardless of its competitors and the controversies‘ that rose from their success, Nike is currently the largest and most important athletic wear company in the world. They dominate the market and have a global presence all over the world.Read MoreCase Study Of Nike, A Global Environment, Transportation And New Technologies1021 Words   |  5 Pagesthose related to sustainability. In a more global environment, companies need to develop new skills related to sustainability management. For this assignment we will analyze the case of Nike, a company whose expansion strategy made it the global poster child for corporate ethical fecklessness (Zadek, 2004). Nike was founded in 1964 by Phil Knight and Bill Bowerman at a time when the sport shoes market in America was dominated by expensive products manufactured in the United States and Germany. WhileRead MoreCase Study Of Nike, A Global Environment, Transportation And New Technologies1021 Words   |  5 Pagesthose related to sustainability. In a more global environment, companies need to develop new skills related to sustainability management. For this assignment we will analyze the case of Nike, a company whose expansion strategy made it the global poster child for corporate ethical fecklessness (Zadek, 2004). Nike was founded in 1964 by Phil Knight and Bill Bowerman at a time when the sport shoes market in America was dominated by expensive products manufactured in the United States and Germany. WhileRead MoreThe Nike Inc. Company945 Words   |  4 PagesIntroduction The Nike Inc. company â€Å"Just Do It† logo encourages many to be motivated to push themselves to work hard and to feel good about themselves. The Nike Inc. shoe industry has marketed their sneakers through popular icons such as sport players. However, the same should be encouraged in employees who manufacture these products overseas in China, Indonesia and Korea. Nike has a responsibility to ensure that Management in the manufacturing company are held to a higher practice to avoid unsafe

Essay on Britvic Plc Financial Analysis - 5074 Words

Alexandra-Gabriela Sirbu Business and Management, year 2, University of Salford 12/17/2010 BRITVIC PLC Table of contents: 1 .Aim pg. 2 2. Company overview pg. 2 3. Short-term assets management pg. 3 4. Liquidity pg. 4 5. Profitability pg. 5 6. Financial structure and cost of capital pg.7 7. Share price behaviour pg. 8 8. Portfolio effect pg. 10 9. Concluding remarks pg 12 10. Bibliography pg 13 Britvic PLC –financial analysis- 1. Aim The aim of the following report is to assess the financial activity of Britvic PLC over a sixty months period, from January 2005 until December 2009, in order to make recommendations for a future investment in the company. 2. Company overview Britvic PLC was founded in 1938, in†¦show more content†¦Britvic PLC was compelled in 2007 to increase with approximately 10 days the period in which credit customers pay their liabilities, so that the impact of economic recession over the organisation’s profit was reduced by maintaining the drop in the level of sales at an acceptable level. One year later, in 2008, an 8 days decrease in his ratio was recorded, followed by a 2 days increase in 2009. As reported by their financial statements, the debtors’ days ratio has been stable for the past two years, a sign of recovery after the economic recession, but not as low as in the economic boom, characteristic for the 2005-2006 period. The third ratio mirroring the company’s efficiency is the creditors’ days ratio, which measures, according to Atrill, the number of days in which the business pays its debts to suppliers. Britvic PLC’s financial statements recorded in 2009 a 20 days increase in the above mentioned ratio compared to the 2005-2008 average that had a value of 149 days. Therefore, Britvic PLC paid in 2009 its debts 169 days after the enclosure of the transactions. Taking into consideration the fact that Britvic PLC is operating in the soft drinks industry, which has a medium pace of generating cash, it may be stated that this ratio’s value is high enough to reflect that Britvic PLC is risking the creditors’ goodwill. On the other hand, the company paid its short-term liabilities in approximately four months after receiving the suppliesShow MoreRelatedCompany s External And Internal Environment Analysis1387 Words   |  6 Pagesinternal environment analysis to evaluate the company in the industry and future developments. Assess the external environment mainly through PESTLE Analysis and Porter s 5 Forces. Strategic Recourses Capability Analysis for internal environmental assessment is conducted. Finally, the company somehow SWOT analysis, concluded †¢Ã¢â‚¬ ¢Ã¢â‚¬ ¢Ã¢â‚¬ ¢ This article mainly refer to the company s annual financial reports, industry reports and official website as references. 1. Introduction Britvic plc is a UK soft drinkRead MoreQuestions On Corporate Finance ( Man4030m )3917 Words   |  16 Pages(MAN4030M) ASSESSED COURSEWORK (SUPPLEMENTARY) TOPIC: VALUATION OF A.G. BARR PLC STUDENT: SHAHID YOUNUS UOB No. 11027691 TUTOR: SEAN FINUCANE GROUP: A Table of Contents List of Figures List of Tables 1. Business Description 1 2. Competitive Positioning in the Industry 1 3. Market Valuation 2 3.1 Recent Stock Performance and Value to Share Holders 2 3.2 Past Stock Performance and Value to Share Holders 2 4. Financial Analysis 5 4.1 Income Statement Review: 5 4.2 Balance Sheet Review: 5 5. ValuationRead MoreMarketing Plan of Coca Cola6005 Words   |  25 PagesCoca-Cola in Great Britain Live On The Coke Side of Life Table of Contents Introduction 3 PESTLE Analysis of the macro-environment 4 SWOT Analysis 5 BCG Matrix 6 SPICC 7 Suppliers 7 Publics 7 Intermediaries 7 Competition 8 Customers, consumers and markets 10 Soft Drinks Market 10 Table 1: Soft Drinks UK Market Segmentation 11 Market for smoothies 12 Table 2 : Forecast of UK retail sales of smoothies, 2001-11 13 Table 3 :Brand manufacturers sales of the smoothiesRead MoreInnocent Drinks5432 Words   |  22 Pagesmarketing industry. Inclusion requires a mix of powerful marketing, a famous brand, a big budget, influence, quality and entrepreneurship. Swot analysis Strengths: Innocent is a leading player in the UK’s smoothie market since 2004, which has total revenue of  £16.7 million during the fiscal year ended December 2004 (Innocent, 2006). Drawing upon Financial Times (2006) it can be suggested that the company’s strong commitment to new product development and its ability to respond quickly to trends in

Samskara Evolution of Self Free Essays

Samskara: Evolution of Self The novel Samskara: A Rite for a Dead Man, by U. R. Anatha Murthy, tells the story of a Brahmin village community, an agrahara, and the revered Brahmin man Praneshacharya who lives there. We will write a custom essay sample on Samskara: Evolution of Self or any similar topic only for you Order Now Central to the novel is its namesake, the concept of samskara. Adjacent to the title page, the author supplies the many definitions of the samskara, including: â€Å"making perfect†, â€Å"refinement†, â€Å"the realizing of past perceptions†, and â€Å"any rite or ceremony† just to name a few. Throughout the novel, these various understandings of samskara play into the lives of the Brahmins living in the agrahara of the protagonist. Particularly for Praneshacharya, he goes through a sort of rite of passage throughout the novel, in a way his own samskara. The novel begins immediately with the death of Naranappa, a Brahmin member of the agrahara who had long abandoned his orthodox Brahmin dharma. Naranappa, though deceased at the outset of the novel, is a major character, who acts as a polar opposite to Praneshacharya. Naranappa breaks all tradition from the Brahmins of the agrahara. He eats meat, he drinks alcohol, and he even disregards the caste system, sleeping with Chandri, a lowcaste woman. In his life, Naranappa defied the rigid moral code of the Brahmins, and then in death through his samskara, his death rites, he challenges the traditions of the agrahara, and in doing so exposes the samskara of the local Brahmins, or lack thereof. Naranappa’s death triggers a comical confusion of Brahmin traditional funeral rites. Having essentially renounced his brahminhood through his conduct and going so far as threatening to become muslim, Naranappa could well have been excommunicated from the Brahmin community; however, since he was not, it was understood that he must be cremated by Brahmins, lest any pollution enter upon the ceremony. This was problematic for two men, Lakshmana and Garuda, who wanted to acquire the gold jewelry donated by Naranappa’s wife Chandri towards the death rites. In this way, the samskara, or refinement, of these Brahmin men is called into question through Naranappa’s samskara. Praneshacharya is affected in a very different way by Naranappa’s death. Having lived the life of an orthodox Brahmin all his life, studying the scriptures and such, Praneshacharya knows only of the ascetic lifestyle of purity, avoiding pollution at all times, learned from scriptures and tradition. His samskara, his perfecting, involved not lived experience but recitations of scripture. He even reads erotic scriptural passages yet understands not of the sexual compulsions they relate to. However, through his stressful dealings with Naranappa’s death rites, he has a sudden reversal moment of his thinking in his experience with Chandri. This moment is the beginning of his samskara, which takes his through various stages of self-reflection, thinking through his past (samskara), until he ultimately decides to return to the village, yet it is unclear what he plans to do once there. By the end of the novel, Praneshacharya does not entirely change his way of thinking to that of Naranappa’s. Indeed, he is still very different in personality, however there are many overlaps. Praneshacharya does many things which are strictly forbidden by his orthodox Brahmin Mahdva background. He sleeps with a lowcaste woman, Chandri, also the widowed wife of Naranappa, herein lying one major connection between the two men. He also frinks coffee in town with Putta, and even eats food at the temple during the time he should be fasting after his wife’s death. Praneshacharya seems to accept these violations as his decisions, and therefore his identity. By identifying with these experiences, he is confirming his experience as samskara, a rite of passage. He does however still fear many aspects of his anti-brahmin lifestyle as reflected through his experiences with Putta in the town. He fears the cock-fighting ring and the demoniac attitudes of those involved. He also still cannot bear the pollution of his unwashed hands after leaving the temple meal. Clearly, Praneshacharya is in a state of transition in the novel, and indeed it is part of his samskara. The final line of the novel suggests even he does not know where he stands, just that it isn’t as before. How to cite Samskara: Evolution of Self, Papers

Detention Centres free essay sample

The issue of Detention centres and whether or not there uses are necessary to protect our nation is a subject of great debate. This issue seems to fall into a moral grey area, as not having them would be morally wrong in that we would be letting anyone from anywhere into our country thus leaving unchecked entries of possible terrorists and other sorts of plausible threats. But having them still, at the same time, falls into this moral grey spot. The reason that these detention centres exist is because people that occupy Australia’s land without a visa are illegal immigrants and therefore subject to lawful inquiries, while these inquiries are made the person/people that are in question are transported to a detention centre technically out of Australia. They are ‘detained’ (supposedly for a short amount of time) until it is decided whether or not they are refugees and if so whether they shall enter Australia or a 3rd country can be found that will accept them. We will write a custom essay sample on Detention Centres or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The use of detention is controversial because opponents argue it is wrong to imprison or restrict the movements of people who have committed no crime, and in many cases, people who have come to the UK to escape persecution. Those detained and their advocates have frequently complained about the conditions inside detention centres and the treatment of detainees by staff. With this taken into account, one must also remember that Detention Centres are a major process component for how our nation manages immigration.According to the Australian Government Department of Immigration and Citizenship; there are seven key values that a detention centre must run by, set by the minister of immigration and citizenship from 2008. These values being: 1. Mandatory detention is an essential component of strong border control. 2. To support the integrity of Australias immigration program, three groups will be subject to mandatory detention: a. all unauthorised arrivals, for management of health, identity and security risks to the community b. unlawful non-citizens who present unacceptable risks to the community and c.Unlawful non-citizens who have repeatedly refused to comply with their visa conditions. 3. Children, including juvenile foreign fishers and, where possible, their families, will not be detained in an immigration detention centre (IDC). 4. Detention that is indefinite or otherwise arbitrary is not acceptable and the length and conditions of detention, including the appropriateness of both the accommodation and the services provided, would be subject to regular review. 5. Detention in immigration detention centres is only to be used as a last resort and for the shortest practicable time. . People in detention will be treated fairly and reasonably within the law. 7. Conditions of detention will ensure the inherent dignity of the human person. Amnesty international, a major leader in fighting for detention centre abolishment, argues the point that it is not illegal to seek asylum in Australia. And I argue that no one ever said it was illegal, the asylum seekers that come looking for a new home are merely subject to lawful enquiries, and detention centres are merely part of the security process.Amnesty also publicly argues that the amount of refugees arriving by boat that have been terrorists is in fact, zero. This argument seems flawed in that, in the past people claiming to be refugees have been sent to detention centres and had background checks, and in many cases it has been found that they have provided incorrect information and have been deported to a separate country. Another threat from underdeveloped countries is an abnormally high amount of contagious diseases; these diseases can be found and possibly even cured in detention centres, therefore reducing another possible negative effect on Australia. Diseases from South Africa are especially disconcerting, as a large amount of immigrants can contain aids, small pox, malaria and a number of other infectious diseases for which Australians are currently routinely vaccinated against. In addition to this, these people also receive medical treatment for their illnesses whilst in the detention centre, this helps prevent the spread of contagious diseases throughout the Australian population. It is a well documented fact that Australia itself is a terrorist target area.According to the Australian government department of foreign affairs and trade, Australia is publicly and ‘frequently’ threatened by Al Qaida leaders. In fact, Australia has been referred to in six separate statements issued by Osama bin laden with his intentions clear on where he stands on western nations. This possible threat from people or groups of people means that Australia as a nation needs to take certain precautions as a security measure to stop possib le threats of terrorists; one of these security measures is detention centres.Whilst these security measures do provide a certain amount of protection, they’re not completely 100% as sometimes people that have bad intentions at heart still do make it through. In one case a man had left the centre for not even 2 days and was arrested for rape. The problems that arise from detention centres, is that often the occupants can be stuck inside the detention centre for a number of years, as the system is slow in processing information about people.This would not be so bad, but, in many of the refugee cases the people involved do not have the language skills to understand that what they are doing by entering Australia is wrong, is their ignorance worth putting them in a prison-like environment for a long period of time? Especially if they came here seeking refuge. Also, until 2004, the immigration amendment did not give regulations dependant on age, so unknowing children of families seeking refuge got exactly the same kind of treatment as their parents that brought them over.The treatment of the children was far from a ‘necessary evil’ to protect our nation; they held no threat at all. Inside the detention centres, staff morale is of ten very low, due to the isolation that the jobs bring on, this in turn had an effect on the occupants of the centre. Leading to discrimination, acts of violence and in some cases people have literally ‘gone missing’. Another of the ‘evils’ that is shown by detention centres, is that; the treatment of refugees from other countries is seen unfair given their circumstances for coming to Australia.They come expecting welcome and freedom but instead they receive a (supposedly) hostile jail-like environment that they can be kept in for a number of years. Now, these detention centres act as a filtering system for the immigrants that are not actually seeking refuge, but hold a certain amount of threat towards our country, these people must be handpicked out of the crowd so that they do not cause any damage to the wellbeing of Australia. People that are looking for a new place to work inside Australia are also considered a threat to Australia, whilst this may seem harsh let me explain.The problem with this is that if people from 3rd world countries want to seek a workplace inside Australia, then the amount of jobs for Australians would be less and therefore negatively affect us and our natio n. With all these factors in play, Detention Centres do still seem to ultimately aid our border control in a way that is unmatchable by other modern methods. Without them we would be building the security of our nation on the trust between such groups as Al Qaeda and us, the westerners. A flaw that could potentially be catastrophic for Australia and its inhabitants.

Revolution of Mobile Application in the Field of Technology

Question: How does the Mobile Applications have led to a Revolution in the Field of Technology. Answer: Introduction Mobile applications have led to a revolution in the field of technology. People in the present times use Internet for almost all the tasks and food ordering applications are on an all time rise. These applications allow the users to browse through the restaurants in a specific area as entered by the user on the basis of selected categories and also order food from the selected restaurant. The document covers the details of mobile application implementation by Zomato and also covers the features of the application and the benefits associated with it. Organization Background The case study to understand the details of mobile application implementation in the food industry has been chosen from the organization as Zomato. Zomato was initially launched as a website to allow the users to discover the places to eat on the basis of area that is selected. The team collects data on the restaurants and food joints in the cities across the world and the information is made accessible to the users. The organization later implemented their services on the mobile application (Zomato, 2017). Problem Definition The use of mobile devices has spread rapidly in the recent years. The primary mode of accessing web and web applications were personal computers earlier. However, the trend is the use of mobile devices to access web and web services. Smartphones and tablets are the mobile devices that are mostly used by the users. In case of Zomato, the organization only had its website in place and did not have a mobile app earlier. It led to the emergence of issues such as usability issues, visual appeal and performance issues and likewise. Also, the use of mobile app was considered to be more applicable in terms of accessing restaurants on the basis of current location (Kang, 2014). Zomato Mobile Application Due to the usability and performance issues in the accessing of the web site on the mobile devices, it was decided to implement the mobile application for Zomato. The application was developed for the Android and iOS users all across the globe and comprised of all the features that were present in the web site Features of the Application Ability to allow the users to log in to the Zomato application Ability to allow the users to browse the nearby places to eat on the basis of the location of the user. The application retrieves the current location of the mobile device and presents the nearby restaurants and the places to eat to the user Ability to allow the user to browse the places to eat on the basis of the location that is entered by the user Ability to search the restaurants in a particular location on the basis of categories such as caf, dining, ice-cream parlor and likewise Ability to allow the user to view and add reviews to a particular restaurant in the form of images and comments (Boakye, 2015) Ability to order food from a particular restaurant by allowing the user to look through the menu and retrieving the respective contact information. Ability to order food and select the preferred mode of payment as cash on delivery or online payments (Kim, Mirusmonov and Lee, 2010) Ability to allow the user to view the restaurant details such as images, menu, average cost and review Ability to allow the user to manage the account by editing the account, viewing order history, editing connected accounts and viewing saved offers and drafts Ability to bookmark a particular restaurant to make it appear in the fee Ability to connect with other users by integrating the account with social media platforms such as Facebook and Google+ (Bing, 2015) There were a number of system qualities that were offered with the mobile application and were incorporated in the form of non-functional requirementsThe application was made available to the users on a non-stop basis. It had the ability to allow the users to access any of the application features at any point of time. Ability of the application to have an enhanced system quality in the form of application performance. The application did not suffer from the issues such as delay in the response time and increased throughput time in spite of the increased number of users on the application at the same time. Ability of the application to have an enhanced system quality in the form of application scalability and supportability. The application was designed and implemented in such a manner that it had the ability to be scaled up or scaled down as and when required. Ability of the application to have an enhanced system quality in the form of application reliability. The information that was provided by the application was valid at all points of time Ability of the application to have an enhanced system quality in the form of application usability. The application was designed in such a manner that it was easy to be used by the users and had simple layouts and easy navigations (Nathan, Hashim and Hussain, 2016) Interface to the Enterprise The mobile application was implemented for the major mobile operating systems such as Android and iOS. The system was accessible to the users in the form of a mobile app that had the User Interface with all the requirements and features implemented in the same. Also, there were many of the non-functional requirements such as availability, security, supportability and portability (Afonso and Silva, 2004). The front end of the system that is the application user interface that was visible and accessible by the users was kept simple such that the users could easily understand the features of the application. The back end of the application comprised of a database engine to store the application data such as patient information, resource information and likewise. Impact on the Users and Company The mobile application had positive impacts on the users as well as the company as it led to the engagement of increased number of users with the company. Mobile devices especially smartphones and tablets are now being used by the users all across the world. Also, the preferred mode of accessing internet and associated applications are also these mobile devices only. Due to this reason, the users could get the ability to easily access the mobile application of Zomato and find the restaurant or order food from restaurants easily. It led to the enhancement of user satisfaction and user engagement with the company. It proved to be beneficial for the company as well as the profits and the number of users increased and the quality and availability of the services also improved with the aid of the mobile application implementation (Lee and Chang, 2013). Business Process Redevelopment There were a number of business processes that were modified or redeveloped at Zomato with the implementation of the mobile application. Earlier, Zomato was simply a restaurant finder and browsing service that was being offered to the users with the help of the web site. The business process associated with order of food through the aid of Zomato was not present on Zomato. With the implementation of the mobile application, food ordering was offered to the users through the mobile app as well as the web site. Also, the designing of a web site is very different from that of the mobile application in terms of usability, layout, navigation and other UI aspects. It was therefore required to design the mobile app from scratch and implement the same in the business architecture of Zomato which was accomplished with success (Pourasadi and Dastanian, 2014). Application Benefits The mobile application implementation at Zomato led to a number of different benefits for the associated parties such as the organization itself, its stakeholders and the users. It allowed the organization that is Zomato to attract increased number of users by providing its services in the form of mobile application. It provided the organization with the competitive edge in the market. Food ordering apps are being developed by different organizations and are also being demanded by the users. However, Zomato is the first in the list to offer restaurant finding along with food ordering services to the users. Providing all of these services on a mobile platform led to the increase in sales in terms of accessing the services and also led to ordering of food through Zomato. Users find it easy to make use of their Smartphones to search information on the basis of their location. Zomato offered the same with their mobile application as it allowed the users to look for the restaurants on the basis of the location of the mobile device. The user experience along with the usability of the application improved with the implementation of the mobile application of Zomato. There are numerous restaurant and food joints that have been set up in various areas and localities all across the world. They did not have a platform earlier to get recognized and the only medium of marketing was print media for these entities. Zomato, however, allowed the enhanced form of marketing to these restaurants and eating joints as it provided them with the ability to get features on the application. Every time there was a new joint or a new restaurant set up in a locality, Zomato featured the same in the list of the restaurants of that particular area. There are issues with accessing the web site on a mobile application even if it is designed as per the responsive web design. The user experience that is achieved with a mobile application is better than a responsive web site. The same was the case with Zomato as it allowed the users to have an enhanced user experience without any compromise on the performance of the application (Tsiaousis and Giaglis, 2014). Social media integration and the benefits that are associated with the same were also experienced with the implementation of mobile application at Zomato. Users currently demand the applications and web services to offer social media integration and the mobile application of Zomato allowed the users to connect with the popular social media accounts. It led to the increased marketing of the organization itself along with the food chains and restaurants that were connected with it. References Afonso, A. and Silva, M. (2004). Dynamic Information Dissemination to Mobile Users. Mobile Networks and Applications, 9(5), pp.529-536. Bing, Y. (2015). A Usability Evaluation of Mobile Healthcare Application GUI Design - Focused on the Exercise Application -. Journal of Digital Design, 15(1), pp.223-233. Boakye, K. (2015). Factors influencing mobile data service (MDS) continuance intention: An empirical study. Computers in Human Behavior, 50, pp.125-131. Kang, S. (2014). Factors influencing intention of mobile application use. International Journal of Mobile Communications, 12(4), p.360. Kim, C., Mirusmonov, M. and Lee, I. (2010). An empirical examination of factors influencing the intention to use mobile payment. Computers in Human Behavior, 26(3), pp.310-322. Lee, S. and Chang, B. (2013). Factors influencing the use of portals on mobile internet devices. International Journal of Mobile Communications, 11(3), p.279. Nathan, S., Hashim, N. and Hussain, A. (2016). A Usability Evaluation of Mobile Application: A Review on Usability Model for the Deaf. Jurnal Teknologi, 78(4-3). Pourasadi, M. and Dastanian, L. (2014). An empirical investigation on factors influencing intention of use of internet banking. Management Science Letters, 4(1), pp.175-180. Tsiaousis, A. and Giaglis, G. (2014). Mobile websites: usability evaluation and design. International Journal of Mobile Communications, 12(1), p.29. Zomato, (2017). Zomato. [online] Available at: https://www.zomato.com/about [Accessed 29 Mar. 2017].

Tips on Applying For Summer Abroad Essay Sample

Tips on Applying For Summer Abroad Essay SampleSummer Away is a great opportunity for people who want to travel abroad but have not yet done so. If you are an English teacher, or someone in the travel industry, this may be the right time to apply for summer abroad essay sample. A summer away can be an exceptional learning experience and students will come back with better knowledge of the overseas experiences.In Europe, the USA, or Asia, there are many major American destinations. There are schools and offices that provide information on them. These may be a great way to start your research. You can also find many organizations that have particular perspectives about certain countries.Vacation offers students an opportunity to refresh their mind and expand their horizon. Every year, students spend some of their spare time in various parts of the world.For example, they may travel to Ireland, England, Wales, or Scotland. All of these countries offer different opportunities and there a re many opportunities to learn English in different ways. Most tourists take a lot of photographs of the scenery and enjoy their experience.Summer abroad can be a wonderful opportunity for students from different backgrounds to meet one another. Many students may not meet at the same time. Some of them may have studied in Australia, Europe, USA, and other major destinations.Other students' education may overlap and some may attend the same institute. These students need to contact their college or school administration to be eligible for different programs. Most of the students will send their essays to foreign universities or colleges.Students who have studied in different locations will definitely see the beauty of the place and the country. They will have different perspectives on the scenery, wildlife, and way of life. And there are ways to enhance the reading skills and ensure that the student learns all of his or her subjects.

Comparing Gods and Goddesses

Introduction There is a very close link between the Greek and Roman gods and goddesses. However, there are various diversifications, evident on the Roman culture. The gods and goddesses of a given society portray the cultural image of that social setting, and cultural rule. According to Karas (2010), the gods of war exist in societies that reward good fighters thus emphasizing the value of fighting.Advertising We will write a custom assessment sample on Comparing Gods and Goddesses specifically for you for only $16.05 $11/page Learn More America is a patriotic country and this is easy to note because of the leadership style, which emphasize on the value of patriotism. The Greek and Roman mythology are some of the strongest establishments of the western cultures. They influence current styles of governance, ethics/morals, poetry, literature, and commitment patterns. The gods and goddesses from the two cultures present more humane aspects that were easier to deal with especially among the Greek and roman societies. Elements and functions of gods and goddess myths The Greek mythology present living things as gods and goddesses with basic human characteristics but having some supernatural supremacy that humans adore. The other representation is that of creatures. These gods presents the animals or monster resemblances. Lastly are the heroes who have a closer link to human beings but stand out from normal human beings for the reason that they possess an extra gift. Different gods represent different stories that relate to various aspects of life or ability to influence performance on the earth. Myths of male and female divine from the Greek and Roman cultures One of the important gods in both the Roman and Greek cultures was Apollo. â€Å"In the two mythologies, he has a reference of ‘Phoebus’, which means bright. In the Greek myths, Apollo was the son of Zeus and king to other gods. He represented the light, the sun or pu rity† (Leonard and McClure, 2004). He played lyre at the Roman cultural setting where he represents a poet, musical performer, and a bona fide champion in the beauty industry. Ares was also a key aspect in the Greek myths as the god of war. Being the son to Zeus and Hera, he represented all the brutality and aspects of warship. He lacked the honorary respects because people never valued war. Both Roman and Greek myths describe Ares as a strong fierce fighter who was pleased by bloody engagements or conflicts (Leonard and McClure, 2004). In line with Leonard and McClure (2004), â€Å"Athena was a goddess who represented†¦ intellectual characteristics of warfare†. The Greek myths praise Athena because of the artisanship aspects she possessed especially spinning and weaving. This is cultural representation of a mortal female. According to Leonard and McClure (2004), much of the Roman myths have a link from the Greek mythology. The Roman and Greek gods reflected variou s human qualities but basic myths of the gods indicate they interacted with humans to negotiate for sacrifices in exchange of the requests. They had various imperfections that were more comparable to human beings. For instance, Zeus the Greek God and father of other gods engaged infidelity on his wife.Advertising Looking for assessment on religion theology? Let's see if we can help you! Get your first paper with 15% OFF Learn More The goddess, Hera was jealous and thus engaged other stories of marriage to deal with the mythical revelation regarding Zeus’s adultery instead of considering revenge. â€Å"The God and Goddess of the Greek, Zeus and Hera, have characterization†¦ that mirrors the Roman god of Jupiter and goddess Juno† (Karas, 2010). The element of trickery is also evident from Hermes, the Greek god of thieves. He is the massager of the other gods and guide for the dead in some myths thus equating to Mercury (Karas, 2010). Conclusion The ne ed to learn and understand various elements and myths of gods and goddesses in various cultures is crucial since they present an illusion of civilization. The analysis of the past forms a strong foundation for the present or the future and this is important as people try to understand and appreciate human existence. There are various myths within the history of our cultures that assist in determining some aspects of life such as whom we are and what we shall become as a basic part of heritage. References Karas, B. (2010). Young Zeus. New York, NY: Scholastic Publishers. Print. Leonard, S. A. and McClure, M. (2004). Myth and knowing: An introduction to world  mythology. New York, NY: McGraw-Hill Publishers. Print. This assessment on Comparing Gods and Goddesses was written and submitted by user Darrell Mckee to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

The eNotes Blog Dear Professor Einstein

Dear Professor Einstein As arguably the most important intellectual of his time, Albert Einstein exchanged letters with powerful contemporaries: fellow scientists, heads of state, dignitaries, philosophers. But what most might not know is that he also corresponded with children around the world.   Thats rightcurious children would write and Einstein would reply, even at the height of his career and influence. Their letters back and forth are touching, honest, often hilarious but also poignant, thanks to the tone Einstein took with every note, never talking down to the children. A selection of these can be found in the book Dear Professor Einstein: Albert Einsteins Letters to and from Children, as well as a sprinkling below. In a 1920 response to the question of what he looked like, Einstein wrote Let me tell you what I look like: pale face, long hair, and a tiny beginning of a paunch. In addition, an awkward gait, and a cigar in the mouth †¦ and a pen in pocket or hand. But crooked legs and warts he does not have, and so is quite handsome – also no hair on his hands as is so often found with ugly men. In 1943, a young girl wrote to Einstein about her difficulties with mathematics in school. He encouragingly replied Do not worry about your difficulties in Mathematics. I can assure you mine are still greater. Best regards Professor Albert Einstein. He also kept the 1951 letter of an brutally honest six year-old: I saw your picture in the paper. I think you ought to have a haircut, so you can look better. And in some special cases, Einstein enjoyed an ongoing correspondence with his young admirers. In 1946 a bright young South African girl named Tyfanny wrote to the professor about her wish to one day become a scientist. Sadly, though, she counts her gender as an impediment: I forgot to tell you, in my last letter, that I was a girl. I mean I am a girl. I have always regretted this a great deal, but by now I have become more or less resigned to the fact. Anyway, I hate dresses and dances and all the kind of rot girls usually like. I much prefer horses and riding. Long ago, before I wanted to become a scientist, I wanted to b e a jockey and ride horses in races. But that was ages ago, now. I hope you will not think any the less of me for being a girl! To which Einstein replied with the best advice of all, I do not mind that you are a girl, but the main thing is that you yourself do not mind. There is no reason for it.

What Is the Fate of the South Korean Great Southern Gate Coursework

What Is the Fate of the South Korean Great Southern Gate - Coursework Example On December 20, 1962, the South Korean government exalted the Great Southern Gate to the position of the country’s national treasure number one. The gate is a brilliant example of the ancient architecture of the Yi Dynasty Empire. After its construction, Namdaemun was the tallest building of them all, towering majestically over the smaller buildings and palaces in the city of Seoul. At present, it struggles for prominence dwarfed by the giant skyscrapers in the fast-paced city. Despite the fact that there are four large gates and five minor gates in Seoul, only Namdaemun has been selected as a National Treasure. It was chosen as South Korea's National Treasure number one because, in 1962, when the South Korean government launched the establishment of National Treasures, Namdaemun stood as a sterling paragon of ancient Confucian architecture. Newworldencyclopedia.org further notes that the Great South Gate, magnificent and striking by the time King Sejong reconstructed it in the 1470s, ushered in all Chinese and Japanese dignitaries on their way to visit the King. That is the only gate through which they could enter. Confucianism had blended into the culture of the Korean society well before the Yi Dynasty but later on, it grew in prominence. Namdaemun thus epitomizes both the supreme power of the Korean Empire and the governing place of Confucianism not only in Korean politics but also in their religion and culture.  Ã‚   Seoul, the capital of Korea since the naissance of the Joseon Dynasty circa 1392 C.E. until now, had been a fortified city having nine gates that allowed passage in and out of the city. The founders of the city built four main gates and five minor ones. The four main gates were positioned in the direction of the four cardinal points: North, south, east and west. The south, east and west gates would open at daybreak and shut at the end of the day at the ringing of the city bell. The northern gate remained blocked and was set aside purely to facilitate the king's flight to Pukhan Sansong or more remote buttresses during times of danger. Namdaemun was the "southern gate." Yi T'aejo built all the nine city gates together with the Namdaemun gate during the fourteenth century C.E. The Joseon Dynasty also known as Choson or Chosun was the last ruling dynasty in Korea, reigning from 1392 to 1910 at the start of the Japanese annexation.

Describe and evaluate the accounts of depressive realism that can be Essay

Describe and evaluate the accounts of depressive realism that can be derived from associative and rule-based theories of learning and memory - Essay Example Associative theories of learning and memory maintain that a psychological process is involved in conditioning. Very much a behavioral account (similar to classical conditioning) and causal in nature, associative theories submit that people forge judgments based on their experience of the pairing of two stimuli and based on the strength of these associations. The delta rule can be used to explain this account of contingency and causality judgment. The cue precedes the second event, the outcome, in a consistent manner and if the outcome is consistently regular, associations are formed between cue and outcome so that the two become synthesized together. It is necessary, Price and Yates believe (1995), that the cue precedes the outcome for associative learning to be achieved, although others opine that, regardless of whether cue does or does not precede outcome, it is sufficient for participants to believe it as causal to the outcome for judgment to ensue. Models such as the expectancy-v alue model (Fishbein, 1963) and the association model (Bowers, 1986) are examples of associative accounts. The expectancy-value model argues that attitudes are a total sum of evaluative beliefs towards attitude objects, whilst Bower’s association model, although taking a cognitive stance, maintains that cognition and affect are linked through evaluative memory-based mental nodes that, via spreading activation, instigate perception. The stronger, or more intense the experience, the more instinctive and pronounced the bias. Rule-based theories on the other hand maintain that people arrive at contingency judgments by a sort of mental schema that encodes the events, categorizes them, and employs some mental logic to arrive at inferences and deductions. This it does by summing the frequency of events, and by employing a heuristic, referred to by Price and Yates (1995) as â€Å"blocking†, where perceivers

Market Analysis of Coca Cola

Market Analysis of Coca Cola Jump to: PEST Analysis | SWOT Analysis Coca-Cola, corporation nourishing the global community with worlds largest selling soft drink since 1886. Its nations top soft drink brand, with the best bottling network. It is the largest marketer of non-alcoholic beverages in the world. In India, Coca Cola was the leading soft drink till 1977 when govt. policies necessitated its departure. It returned to India in 1993 after a 16 year hiatus and made significant investments to ensure that the beverage is available to more and more people, even in the remote and inaccessible parts of the nation. In the minds of worlds consumers the brand has assumed an iconic status. Coca Cola was initially advertised as a remedy for headache and exhaustion. It has been advertising on television for 50 years. COCA COLA INDIA (CCI) Leading player in the Indian beverage market A fortune 500 company in India (73rd position) Coca Cola India with PepsiCo forms Duopoly Includes 24 company-owned bottling operations Came back in 1993 and acquired local brands (Ibef, 2010) (Coca Cola India, 2010) 2. COMPANY BACKGROUND Marketing Coca Cola in India-The post-liberalization period in India saw the comeback of Coca Cola but Pepsi had already beaten Coca-Cola to the punch, by creatively entering the market in the 1980s period by way of a joint venture. In a way Pepsi benefited the Coca Cola by developing the Indian soft drink market in the early years of liberalization .The only disadvantage was that CCI in 1993 applied the American way of life approach in selling its product on the contrary, Pepsi targeted the youth. (Coca Cola India, 2010) 3. The Marketing tools: The Marketing Environment 3.1-The Macro Environment- PEST Analysis of Coca Cola (P)OLITICAL ANALYSIS- Political variables have very little effect on the CCIs selling and production behavior. There are few exceptional things like the environmental protection laws they somewhat effect the industry of coca cola. The state government of Kerala released a report on March 22, 2010 holding Coca Cola responsible for causing pollution and water depletion in a state of Kerala and made it liable for Indian rupees 216 corer for damaged caused as a result of the companys bottling operations. To deal with this problem the company has made proper adjustments in plant and applied the proper way of wastage management. The companys production also gets effected by the elections and military take over because in the day of election any countries production in any field is declined. (E)CONOMICAL ANALYSIS- Inflation in any country is not good from its production point of view. So, coca cola is no exception. Its impact on coca cola is highly negative. In a country like India where there is a high rate of unemployment, CCI directly employs approximately 6,000 people and indirectly creates employment for more than 1,25,000 people in related industries. Its among the countries top investors having invested more than US$ 1 billion in India in the first decade and further pledged another US$ 100 million in 2003 for its operations. (S)OCIAL ANALYSIS- CCI in partnership with the NGO, Bharat Integrated Social Welfare Agency (BISWA) has launched a program to build awareness on micro-nutrient malnutrition (or Hidden Hunger) in the bottom of the socio economic pyramid population in India. They are constantly working to keep their product environmentally and socially beneficial to the communities they serve. Their community water programs are designed to support healthy watersheds and sustainable programs to balance the water used throughout their production process. CCI has been awarded the Social and Corporate Governance Award for Best Practices in Corporate Social Responsibility in 2009. All India Division COBOs are now ISO 14001 certified. (T)ECHNICAL ANALYSIS- The CCI uses the more advanced technology in its production process. Computers have become the basic needs these days and it is giving the way of other industries to come to new technologies and into a new world of business. Computers can increase the efficiency of its business and the latest coke vending machine will now employ the use of (user friendly) touch screen technology. SWOT ANALYSIS OF COCA COLA (S)TRENGTHS Brand Ambassadors-focused target marketing by launching appropriate brand ambassador for the target market. Diverse Product Portfolio. Extremely Recognizable Brand. Improved Quality Control. Heavy Investment. Bottling System. (W)EAKNESSESS Reduced Consumer Purchasing Power. Issues for Health Care. Environmental Destruction. (O)PPORTUNITIES To serve a large geographic diverse area Brand recognition Sponsorships (T)HREATS Substitutes Heath Consciousness Consumer preferences Stiff Competition 3.2-The Micro Environment The micro environment represents those elements over which the marketing firm has full control in order to reach its target market i.e. the 4 Ps, which it can use in order to gain information that will better help it in its marketing operation. MAJOR COMPETITORS Coca cola major competitors is Pepsi as its portfolio includes- PEPSI 7UP NIMBOOZ MIRINDA SLICE MOUNTAIN DEW After CCI it covers the 2nd largest market share % of the soft drink industry in India (Pepsi Co India, 2010) Consumer Behavior- The two factors that dictate the Consumers decision-making process are involvement and perceived risk. The consumer will follow the habitual decision making steps while purchasing coca cola. Habitual Decision Making Product Coca Cola Level of Involvement Low ( unimportant decision ) Perceived Risk Low ( simple , low-cost product ) Information Processing Respond to environmental cues ( shop signage or displays ) Learning Model Behavioral learning ( ad shows product in beautiful setting , creating positive attitude ) Needed Marketing Action Provide environmental cues at point of purchase , such as product display Fig 4.2 extended problem solving versus habitual decision making (Solomon, Marshall, Stuart, Barnes and Mitchell, 2009, Pg151) In India the perception of the people regarding coca cola is that, they consider it as a drink which can quench their thirst as well as creates a sense of belongingness. Indias physical environment is suitable for the sale of soft drinks moreover during festive time sales are doubled. Thus the need of buying a soft drink falls in the first and third level of Maslows Hierarchy of Needs (Exhibit 1.) Situational Influences Physical environment Time Internal Influences Perception Motivation Learning Attitudes Personality Age groups Decision ProcessLifestyle PURCHASE Social Influences Culture Subculture Social class Group memberships Fig 4.4 Influences on Consumer Decision Making (Solomon, Marshall, Stuart, Barnes and Mitchell, 2009, Pg151) SOCIAL MEDIA NETWORKS- Different aspects of social media, which CCI uses in order to communicate with its consumers. This in turn will increase Brand awareness Positive image for the brand 4 THE ORGANISATION MARKETING MIX- 4.1-PRODUCT- http://www.coca-colaindia.com/media/images/brand_logos_all.gif Major Brands of Coca Cola- Coca Cola Diet coke Thumbs Up Sprite Fanta Limca Minute Maid Pulpi Orange Maaza Kinley Minute Maid Nimbu Fresh Georgia Burn http://cdn.i.haymarket.net.au/Utils/ImageResizer.ashx?n=http%3A%2F%2Fi.haymarket.net.au%2FNews%2FCoca-Cola+India.jpegw=460 The product strategy includes decisions such as product design, packaging, branding, etc. Coca Cola brand consists of different packs and flavor. They promote all brands available in brand pack under their product strategy. 4.1.1-Packing Strategy Coca Cola products are available in different packing, in order to capture each and every segment. GLASS PET CAN FOUNTAIN 200ml, 300ml, 500ml,1000ml 500 ml, 1.5 L, 2 L ,2.25 L, 300 ml + 100 ml 330 ml Various Sizes 4.1.2 -THE STRATEGY PLANNING PRODUCT EMPHASIS EXISTING PRODUCTS NEW PRODUCT Existing MarketMarket penetration strategy (Coca Cola) Market EmphasisSeek to increase sales of existing products to existing markets Product development strategy (New Launches e.g. Burn) Create growth by selling new products in existing markets NEW MARKETS Market development strategy Introduce existing products to new markets Diversification strategy Emphasize both new products and new markets to achieve growth Fig 2.4The Growth Strategies (Solomon, Marshall, Stuart, Barnes and Mitchell, 2009, Pg 70) New Launch- CCI launches Burn, Minute Maid Nimbu Fresh and Maaza Milky Delite http://popsop.com/wp-content/uploads/maaza_milky_delite_01.jpg https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGLky2Oor59NC87_t315SZtADpSgOXGECuM-5clp1UoG74tP0UnyXQnIGb_VvSt2HcoXtiH9YZR27Ishyphenhyphen7saeNUPdg9zZ6XDBi02ZPTmuhM9MZuYCpwyHvLW96JjTS2LsoZm5gCuehDhTC/s1600/burn.jpg http://www.tribuneindia.com/2010/20100409/ls15.jpg 4.2- PRICE- Firms Pricing Strategies should be based on costs, demand or the prices of competing products. CCI, some time back, had initiated the first cola price war by launching small 200ml packs priced at Rs 5. On the other hand its competitor Pepsi India also reduced its prices of 300ml pack from Rs.8 to Rs. 6. CCI was able to reduce its price from Rs 7 to Rs 5 because it acquired a big glass bottle manufacturing facility which enabled it to offer small bottles at reduced process. PRICE STRATEGY- DIFFERENT PRICE IN DIFFERENT SEASON India is a country with diverse season, summer season is supposed to be a good season for beverage industry. During winters they reduce their prices to maintain their sales and profit. They usually reduce the prices of their pet bottles or 1 litter glass bottle. Even during festivals they offer different price schemes. 4.3-PLACE- 4.3.1DISTRIBUTION STRATEGY- Events- Cricket Matches, FIFA World Cup, World Cup Hockey, Common Wealth Youth Games, Cultural Festivals, Concerts etc. Urban Distribution Network Consumer Retailer Spoke Hubs Bottling Plant Rural Distribution Network 4.3.3-CCI KEY LOCATIONS (Coca Cola India, 2010) 4.4:- PROMOTION CCI follows the Pull Promotion strategy Coca Cola is the official beverage partner of the Common Wealth Games 2010 (CWG), because of which it enjoys exclusive marketing and supply rights for the beverage across its portfolio. CCI has undertaken the largest ever free product sampling program called Delhi celebrates a cultural fiesta where 5000 artists will perform. The companies association with the commonwealth games will provide the opportunity to enhance its brand value. These games will help consumers in connecting with the brand. When product is seen more in the market, they have good sales too because according to the experts the product which is seen more in the market sell more too. Types of Media which CCI uses Print Media Posters and Stickers Material TV Commercials (TVCs) Billboards Holdings Banners Celebrities Getting shelves Sales promotion Placing the product at an eye catching position in the shops UTC scheme (Under the crown scheme) To keep the products in nice condition, company provides-Freezers, display racks, etc Facebook, Twitter, MySpace, YouTube, etc- CCI have their own and separate brands account on these social networking sites, where they directly gets the opinion of todays generation about the existing and new products. http://htmlimg2.scribdassets.com/7lva67i2vf9rsu8/images/19-f744e60085/000.jpg (Google, 2010) 5. THE SEGMENTATION, TARGETTING AND POSITIONING STRATEGY- 5.1-SEGMENTING STRATEGY CCI focuses on Demographic segmentation 1. Generational marketing CCI targets the youth of the country. Coca Cola started using Indian themes in order to appeal the Indian customers. They wanted to communicate with the youth. Considering that the Indian youth respected traditional Indian values coca cola created advertisements showing college students valuing their culture. This connection helped coca cola in creating its own personality with which Indian youth could relate itself and it resulted in the suitable positioning of the brand. 2.Gender- CCI have different product range for different genders like for males there is Coca Cola, Thumps up, for females they have Fanta, for kids they have Maaza. 3. Rural Market- The majority of Indian population i.e. (74%) lives in numerous villages scattered throughout the country. Estimates show that rural India accounts for 58% of Indian rural disposable income and 41% of middle class. 5.2-TARGETING STRATEGY Coca Cola commercials basically target on young generations, because they want to represent Coca Cola with the youth and energy. Rural Market is also a very attractive target- In order to reach to the rural India, CCI had also launched television commercials targeting at rural population. This market covers 80% of Indias new coke drinkers. 5.3 -POSITIONING STRATEGY CCIs Initiative in Indian Market- 5.3.1- Urban India- In order to target the metropolitan areas and large town audience, CCI captured the theme of Celebration and Joy of peoples, they showcases increasing social and economic status of the people in their television commercial (TVCs). This theme they applied for positioning their brand in urban market. Life ho toh aise (life as it should be) was very popular and successful tagline. 5.3.2.-Rural India- Under it they have tapped the local entertainment like fairs and local festivals They increased their TVCs on Doordarshan (the local channel), designed to target rural customers. Its all rural marketing initiatives were well supported by TVCs. In 2002 CCI launched Chota Coke (Mini Coke) at Rs 5considering the pocket size of rural consumers. CCI communicated this price cut message with the help of TVC featuring leading Hindi movies star Amir Khan in rural settings to enable proper brand association because large number of people inspire to emulate these celebrities. It will help in creating the right identity for the brand. Its tagline gained a lot of popularity Thanda Matlab Coca Cola (Cold Means Coca Cola) (You Tube, 2010) http://www.thaindian.com/images/stories/aamircoke.jpg Exhibit: Thanda Matlab Coca-Cola Advertising Campaign 6.-RECOMMENDATIONS- New Strategy- Rural market (MARKET IS CREATED AND NOT BORN) Rural consumers are inclined more towards the home made drinks like Lassi, lemonade etc. So, we need to target them when they are out of their home and will need something to quench their thirst. Rural India with the average income of Rs 100/day, consider coca cola whose average price comes around Rs 10, as a luxury product .Moreover soft drinks categories are undifferentiated in the minds of rural consumers. The good news is that the rural consumer market which grew 25% in 2008 is expected to reach US$ 425 billion in 2010-11 with 720-790 million customers. 1. As this market is not fully utilized, there lays a huge scope to reposition the brand in a more effective way to prove that CCI is the suitable brand meant for rural customers and there is a need to shift it from luxury item category to every day product category. 2. An appropriate marketing strategy is required, which is only possible by listening to consumers needs and requirements. Advertising Strategy- Looking at the tough competitors there is a need for aggressive marketing campaign. Announce a new campaign for CCI. In order to connect with the rural population, CCI should increase social welfare activities. Prior creating the ad ,following points should be kept in mind- Selecting an appropriate brand ambassador with which the rural population could relate itself with. Brand promotion by targeting folk and traditional culture. To think local we have to act local. Distribution Strategy- There is a need to extend CCIs distribution channel especially in rural sector. Creating an Extended Distribution channel available all over India, it will provide support to TV commercials. Branding Strategy- There is a need to restructure the communication channel, which will bring open and honest views of the people (public, media, employees, suppliers, state and national government, channels). It is the only solution to resolve the issues in a way that it benefits the Indian consumers as well as CCI.